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Just don’t spread any one topic too thin. These are great because you can address a fairly wide variety of subjects in a quick period of time. You’ll see a lot of SEO 101s or Content Marketing 101s. The 101 is going to be a much more broad post, something that addresses a large topic, trying to answer some of the most basic questions. Here’s a recent example from my own site. If people are emailing me about similar issues, I might try to answer it with a post like this. So let’s look at each one: The How-ToĪs straightforward as it gets: this post is meant to address a specific issue that I’ve found a majority of my consulting clients to be dealing with. If every single title on your blog starts with “How To,” you’re going to start running out of ideas pretty damn quick. But it’s important to never stick with just one type of post. In the ideation process, I find it most helpful to plan posts by topic. I’ll call them “The How-To,” “The 101,” “The Media Report” and “The Resource Center.” There are generally four* kinds of blog posts that I use, and they might be known a little differently depending on whom you’re talking to.
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In the grand scheme of you and your brand, nothing trumps good writing and valuable information. If you want it to work for you, you’ll have to make sure that you’re really trying to personalize this information.īut If you’re hoping you can plug and play a few tricks to put lipstick on a sh*tty blog, you’re wasting your time. The following information is essentially a summary of what I’ve found works best for me in the ideation and creation process for my blog posts. But I’ve also learned that the “perfect” post isn’t quite the unicorn it’s made out to be. In fact, you can have a ton of good and great posts on your blog, but that doesn’t mean any of them are even orbiting perfect. If I’ve learned one thing, it’s that not all blog posts are created equal. In a given month, I have to produce anywhere from 25-30 posts across multiple sites, providing actually useful information (I hope) hoping to position myself as a valuable content marketing resource for my audience.